Automated Content Campaigns

Automated Content Campaigns

The Ask

Create platform that enables clinicians to create automatic outreach campaigns to send to a list of targeted patients.

Drawing on Past Experience

This got me thinking a few things initially, one was how would a clinician get to a place where a campaign could be created. In the past, I worked in marketing and we had an automation tool that we could create campaigns from. The starting place was a dashboard which would contain list of campaigns we have created in the past with the ability to sort by who generated the campaign, active campaigns, drafts, and scheduled campaigns. I thought of things that would be useful for a marketing standpoint (in addition to the ability to create campaigns) such as search, the ability to generate reports, view app usage, create custom events, or managing content.
I also implemented shortcut keys that allow the ability to edit and existing campaign create a new campaign, select a campaign and clone it. These shortcuts are something I found very useful and used frequently in my past marketing role. In order to use the shortcuts the user would select a campaign and then hit copy or clone. The shortcuts would be explained in the tutorials section of the header and would also utilize alt tags or even UI hints on first time page load to draw attention to the tabs.
Project finish date
2017.07.01
Client
MedBridge
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