I am a Seattle area Sr. User Experience Designer, specializing in the creation of reusable design patterns and assets to facilitate lean UX through requirements visualization. As a UX designer I strive for customer obsession and pride myself on to helping end-users discover unmet needs and elicit feedback.
I am passionate about the relationship between research and analytics. I believe in the refining power of simplicity and elegance through the fusion of logic and creative inspiration. I embrace the “human factor” in design and create experiences that tell stories which are clean, simple and easy to use.
I am currently working as a Product/ UX designer for the Amazon Global Sales and Services team. As an individual contributor to the cross functional team of designers, engineers, PM’s and stakeholders; I am working to define requirements and gather user research to obtain in-depth knowledge from Global Sellers (China, Japan, EU, and emerging markets) to enhance the existing customer journey of Amazon products and services. Deliverables include: user interfaces, personas, customer journey maps, conceptual diagrams, wireframes and prototypes for web and mobile-based products to improve the customer journey of Customer Service by Amazon and the International Amazon Sellers’ team products. I am driving projects through all phases, from user research and exploratory mockups to design reviews, delivery, and usability testing.
I have over 17 years experience as a multi-disciplinary designer, and have held various roles in my craft from visual designer to UX team leadership and everything in between. However, my sweet spot in UX is interaction design. I love utilizing my entire skillset as an end-to-end designer, while being able to validate my designs through proper research, iteration, customer obsession and implementation.
EDUCATION AND EXPERTISE
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